The Services Guide

I can’t wait to bring your brand out of the shadows.

If you’re ready to market your brand on a new level with one-of-a-kind messaging and an ownable voice, first of all *high five* and second of all, welcome. Shaping brands to show up with total conviction is what I’m all about.

Below you’ll find the ways clients typically work with me. That said, if you’d like to tailor a package to your needs—I’m happy to discuss.

To move forward, simply book a call with me at the bottom of this guide. I’m psyched to meet you and get to work.

Jenn Aspinwall Signature
Jenn Aspinwall, copywriter, stands in powerful position with shadows across face.

The Services Lineup

1:1 Brand Development

The Plot

BRAND STRATEGY

Nail down who you are and what you have to say to the world

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The Craft

CREATIVE COPYWRITING

Find your brand voice and use it to bring your strategy to life

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The Whole Story

STRATEGY + CREATIVE COMBO

Give your brand the complete verbal treatment and cement it in a brand bible

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Half-Day Intensives & More

The Story Shaper

Brand Strategy INTENSIVE

Get ideas and direction on which way to steer your brand

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The Character Builder

Brand Voice INTENSIVE

Figure out how your brand speaks and acts in the wild

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The Sequel

FRACTIONAL COPY LEADERSHIP

An ongoing partnership for select previous clients

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BRAND STRATEGY

The Plot

We’ll dive deep to uncover your brand positioning and messaging strategy, big idea, core brand story, and tagline.

In other words, we’ll figure out how you’re going to leave competitors in the dust, find your “Just Do It” and set you up for long-term creative success.

WHO IT's FOR

For brands that are revamping or stepping out for the first time, and haven’t nailed down who they are and what to say. An essential Step 1 for any business looking to own their identity.

Brand Voice & Language

The Craft

Includes brand voice development, an array of high-level brand copy for the channels of your choice, plus the option for a complete voice guide for your team. 

If you love your strategy but hate how it’s been brought to life, this one’s for you. Get a brand manifesto, web copy, packaging, headline banks, sample emails, and/or social posts you actually want the world to see.

WHO IT's FOR

For those with a solid brand strategy, who want to bring it to life in compelling language with a fresh new voice.

Complete Strategy, Voice & Language

The Whole Story

Want to tackle your complete verbal identity in one shot? Smart move.

Combine strategic fundamentals and creative copywriting for a total verbal transformation of your brand—all wrapped up in a beautiful brand bible to guide your team moving forward.

Includes everything in The Plot and The Craft packages above.

WHO IT's FOR

For new or transforming brands who need ALL the strategy and words to play at a higher level.

Half-Day Intensives & More

Brand Strategy INTENSIVE

The Story Shaper

If you're looking for more of a kickstart, consider this strategic sprint. In a half-day workshop, we’ll go through a tight brand strategy process to help you find clarity and inspiration on how to move forward with your core brand story. I’ll follow up with a recap deck on potential Big Ideas your brand can own, and a guide for how to execute.

Brand Voice INTENSIVE

The Character Builder

Need some direction and internal alignment on how your brand shows up with words? You need to be clear on your style—and we’ll get you there in this half-day workshop. Join me in a fun, interactive session to cement your personality and shake out how that comes to life when you put pen to paper.

And if we hit it off...

FRACTIONAL CREATIVE/copy LEADERSHIP

The Sequel

Tbh most clients ask me to stay on the team after our projects end. I can’t say yes to everyone—only so many hours in the week, as you know—but when the fit is just right (and I have the availability) we make it happen. I write (or oversee) anything written for the brand and guide creative, including team members.

All spots currently full

Questions you might have in mind...

How soon can you start?

Full disclosure…I’m typically booking projects around 4 weeks out. According to my clients, I’m worth the wait. That said, it’s worth booking a call to discuss your needs and check my real-time availability.

Do you have examples of work in my industry?

With nearly 2 decades of experience in branding and advertising, there’s a good chance I’ve worked with brands in your industry. I’ve come across everything from banking to beauty to food and beverage. If you’re in B2B, it may be more unlikely but don’t let that stop you. My process and quality output are the same no matter who I’m working for. If you like what you see in my portfolio, I encourage you to book a call.

Will you work on my brand or do you have a team of writers?

It’s just me. The strategist, the writer, the everything. I love to work directly with clients and shepherd projects from start to finish. This is what makes me different (and better) than working with an agency—I’m your brand interpreter the whole way through, so nothing gets lost in translation.

Do you offer brand design?

Brand design is not in my personal skillset, but I have some great design partners we can bring on board if you’d like to tackle a complete brand overhaul. I love when clients are open to that—it helps ensure a cohesive creative vision and execution. I'll collaborate with you and the design team to guide both verbal and visual aspects in tandem.

What can I expect to invest?

All projects are custom designed and quoted. Depending on how deep and broad your verbal needs and desires for the project, you can expect to invest anywhere from $5,000 - $50,000. I strive to provide the same quality of work you'd get from an external agency, without the astronomical fees and lengthy timelines.

What’s your sign?

Ok, nobody has ever really asked me that. But if you’re curious—I’m a Cancer. Creative, sensitive, and all up in my brain (in a good way, I think).

Your brand won't write itself,
so let's chat.

Reach out to hop on a call with me to discuss your brand needs.