Hands down, the best question I ask during my branding process:
How do you want people to FEEL when they come across your brand?
It sounds so simple that it’s easy to brush it off.
But when you really stop and think about it, this question is magic.
It goes beyond logic and into the heart of your customers (which is where people really buy from).
Feeling and emotion is truly underrated in business, my friends.
When you tap into people’s emotions...you tap into their wallets.
Take Disney World, for example.
They want people to feel childlike happiness.
That feeling guides everything they do, from hotel room design to in-the-park experiences to those commercials with slap-happy families walking out of Magic Kingdom holding hands.
That feeling makes them the big bucks.
Here’s what you need to do (and can do right now)
It’s time to find your feeling words. Yes, now.
Why pounce on this?
Because once you have the words that describe the feelings you want to create…you can figure out what your brand needs to say and do in order to make those feelings happen.
So. Let’s get to it.
Choose 1-5 adjectives that capture the way you want to make people feel.
To make it extra easy, I’ve curated a list of adjectives below...although feel free to peruse the dictionary at your leisure.
Choose Your Brand Feeling Words:
“I want people to feel ____ when they come across my brand.”
Accomplished
Agitated
Alive
Amused
Angry
Annoyed
Anxious
Approved of
At peace
Awakened
Balanced
Beautiful
Bitter
Brave
Calm
Capable
Charmed
Childlike
Commanding
Competitive
Confident
Content
Courageous
Creative
Curious
Delighted
Empowered
Encouraged
Energized
Engaged
Excited
Expressive
Faithful
Fearful
Fierce
Frustrated
Grateful
Happy
Harmonious
Hopeful
Hysterical
Impatient
Important
Impressed
In charge
Inspired
Interested
Intrigued
Introspective
Irritated
Jealous
Joyful
Liberated
Liked
Loved
Lively
Motivated
Open
Optimistic
Passionate
Pissed off
Pleased
Powerful
Proud
Purposeful
Ready
Relieved
Ridiculous
Sad
Safe
Satisfied
Self-accepting
Serene
Shocked
Stimulated
Silly
Supported
Surprised
Tickled
Understood
Visionary
Wise
Worthy
Wowed
Got ‘em. Now what?
Once you have those adjectives, use them as a gut check on all your brand touchpoints.
> Does your website deliver on those feelings?
> Your Instagram feed?
> Your advertising?
> Your packaging?
‘Cause if you want people to feel inspired, yet your website looks like a government tax form…then you’ve got some work to do.
Now go forth and create an awesome brand. ✨
Need help with that? Gimme a shout: hello@jennaspinwall.com.
