It’s hard to feel confident in the brand you lead if you don’t have the clear strategy and words to do it justice. From an inspiring company vision to rock-solid messaging to a stand-out personality, I’ll help you shape a brand that moves people—both inside and outside your company (including you).
You need a North Star — your “Just Do It” that your team can rally around. This happens to be my specialty. We’ll crack your company open to its core and emerge with a smart, inspiring new brand idea that sets the tone for your business moving forward.
Out of your brand idea comes the core story you want to tell internally and externally—spun with your own personality and flavor. The bedrock for all the copy you’ll write, this is the critical piece you’ve been dying to have in your marketing arsenal.
With your story solid, it’s time to express it all over the place. I can help you translate it across your brand’s most important touchpoints into clear and captivating copy. Need brand writing guidelines for the future? We can take care of those, too.
Need some fast guidance on your brand strategy or voice? A half-day workshop can put you on the right path.
Bring me on board as your brand partner to help shape a spot-on verbal strategy and identity.
Hire me as your team's ongoing copy lead and creative director. (For previous clients only.)
Access the Untold Story Services Guide 👇
I work primarily with D2C product brands, occasionally branching out when the chemistry is 🔥.
Food & Beverage
Health & Wellness
Female Focused
Home Goods & Services
Beauty
Disruptive Anything
"Having worked in marketing for nearly 20 years, I've worked with a number of brand copy strategists. Jenn Aspinwall is one of the best! She's thoughtful, punctual and super creative - and I wouldn't hesitate to recommend her."
“Jenn is a brand star and overall wonderful human. She draws clarity from a sea of complexity, and helped Mila develop a refreshing voice and beloved personality in an otherwise crowded category (when else has an appliance brand gotten love notes from customers?). If you have an opportunity to work with Jenn, take it.”
"Jenn has this laser focus and understanding of what needs to be expressed and how. Her method was clear, concise, and magical at the same time."
“Jenn is a brand star and overall wonderful human. She draws clarity from a sea of complexity, and helped Mila develop a refreshing voice and beloved personality in an otherwise crowded category (when else has an appliance brand gotten love notes from customers?). If you have an opportunity to work with Jenn, take it.”
You mean other than a killer return on investment? Here’s what you can expect when my brain meets your brand.
I don’t do surface level—the good stuff lies far beneath. That's why I get real with your brand straight away, asking the juicy questions you may not expect from someone you just met. Yep...we’re going there.
How did million-word web pages become a thing? No idea. I’ll push to keep your sentences, your website, your packaging simple. Because your revenue depends on your messages actually being read and understood.
You can’t just have one or the other and expect to succeed. Real brand magic lies in the combo. I blend my super analytical mind with an instinct for originality to craft your brand with both smarts and style.
I’m obsessed with knowing the *real* you—not the company you think people want to see. The truth is what resonates. The truth is what moves. We’re going to find it and put it on a flippin’ pedestal.
Want puns? Tired cliches? Cheesy ha-has? Sorry, we don’t sell those here. If you want the kind of ideas and copy your Uncle Johnny would suggest, don't hire me. Just have a family reunion.
Book a call and we’ll plot the path to your unmistakable verbal strategy and identity.
