Verbal development for brands on the verge

Untold Story gives new and transforming companies the creative strategy and language they need to go from under-the-radar business to big-time brand.

When the brand you are on the inside isn’t quite reflected on the outside.

If you’re at that point when...

  • You know all the great things about your company and/or product, but aren’t quite sure how to articulate them
  • Your team has grown and no one knows what the bleep to say or how to say it (so they say everything and nothing all at once)
  • Nothing you create feels consistently “on brand” (and you’re not even sure what your brand is)
  • It *pains you* to read your brand’s messaging and copy


You've pointed yourself to the right little corner of the internet.

I see the brand that you can’t see—and bring it to life in vivid language.

I’m Jenn, btw. A rare cross-breed of experienced brand messaging strategist and creative copywriter.

In other words, I can carve out your place in the market, structure your narrative, *and* craft it into creative copy that catches eyeballs in any medium.

If all you have right now is a bunch of ideas in your head (plus more ideas in a team of other heads), great. I’m ready to listen and make sense of it all.

Dreamy double image of Jenn Aspinwall

Companies like these

Nike LogoSamsung LogoGoogle LogoU.S. Air Force LogoCrocs LogoDove bird logo

work with me for

Brand Messaging + Story

When you know the great aspects of your product or service, but aren’t quite sure how to package and articulate them to sell your brand.

Brand Voice + Language

When you want a strong and cohesive verbal foundation for your brand to use wherever it shows up in the world.

Critical Brand Copy

When you’re shaping (or re-shaping) your brand’s most important pieces of marketing and need them to be *on point*.

Based in California. Serving clients and agencies worldwide.

Big-agency thinking without the big-agency bull.

I’ll give you all the quality a top agency would, minus the bloated billing and rotating cast of characters. For many all-nighter-filled years, I honed my craft in large advertising agencies, writing and ideating for national and global consumer brands including:

Dove / Google / Samsung / U.S. Air Force / Nike / John Deere / NIVEA

In 2017, I went solo to focus on doing the work I enjoy most for companies and agencies that don’t have bazillion-dollar budgets. I love that with the right branding, any business can give the big guys a run for their money.

Jenn wearing a black shirt standing against a golden background with a halo light

Ready to get your brand story straight?

Check out your options in the Untold Story Services Guide. 👇

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Photo Booth strip of photos of Jenn Aspinwall

Here's where we get personal and stuff

Six things about me, if you’re curious:

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I’m a dual U.S./Australian citizen who could really go for a sausage roll and a sail on Sydney Harbor right now.

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My favorite season is football season and I regret that I did not blaze the trail for females in the sport. Coulda been a lady Tom Brady. Dang.

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I can't sing for anything. I’ll let you be the star at karaoke.

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I’ve lived in so. many. places. (Not a military brat, just an adventurous nomad.) Nine U.S. states, four countries, and probably still counting.

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Yes, I have an insane amount of hair and yes, it’s all real. Things get lost in there.

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I’ve been known to make clients cry. In a good way.

Uncover a truer, bigger, bolder
expression of your brand.

Book a call and we’ll plot the path to your unmistakable verbal strategy and identity.