Freedom Foods was a little-known, gluten-free food company looking to go mainstream as a health food company. Set to hit stores all over Australia and even in the US, the brand needed a strong and inviting identity.
Brand strategy
Creative brand platform
Brand voice
Copywriting
How do you make healthy eating interesting? What hasn't already been said 10,000 times? We needed a creative platform that somehow felt fresh in the category.
Our insight was that everyone knows the practical benefits of eating healthy, but not everyone has experienced how it will make them feel. And it's feelings, not facts, that will drive you to make better choices again and again.
That led us to our creative brand platform, "Good food karma." Here's an excerpt from the book we developed to guide the brand moving forward, and how it came to life in a couple of places.
The brand platform translated to product-specific out-of-home placements...
And a PR push at launch that polled Australians on their healthy eating habits, and offered a quiz to see how you stacked up against the rest of the nation.
Book a call and we’ll plot the path to your unmistakable verbal identity.
