We all know Palmer’s—the classic beauty brand that’s been on shelves for decades. It’s loved worldwide but in Australia, sales were lagging and the team needed a way to make the brand relevant again.
My friends at agency AnalogFolk reached out to help crack a new campaign concept to be launched in online video. Here's where we ended up for the brand's first-ever masterbrand campaign.
Creative brand platform
Building off of the agency's brand strategy, I proposed a new insight that felt highly relevant to Palmer's: Women could all use a bit more simplicity in their beauty cabinets these days.
The focus groups agreed, and we ended up with this fun campaign ad encouraging women to escape the madness…and find the formula.
Book a call and we’ll plot the path to your unmistakable verbal identity.
