For many years, Panera Bread thrived on its novelty factor. But as more fast food chains began to mimic Panera's product offering, the company needed to stake its claim and set itself apart from the copycats. It was time to to tell the world what Panera Bread stood for.
Here's a sampling of where we landed.
Creative brand platform
Brand messaging
Copywriting
Sure, chains like McDonald's could make artisanal sandwiches. But Panera's edge was that they weren't just out to make a buck. From their food philosophy to their warm atmosphere to their work in local communities, Panera could win on their pure, genuine goodness.
Book a call and we’ll plot the path to your unmistakable verbal identity.
