The Blessed Crystal Co. was a later entrant to the exploding crystal market. With several large online competitors and countless independent sellers already out there, the company needed a strong position and identity to make an impact.
They worked with us to strategize and create the brand from scratch. Here's a peek at where we ended up.
Creative brand platform
Copy direction
Brand voice guidelines
Though the company had an interesting product differentiator—blessing all crystals before they get shipped—crystals, like many products, aren't sold on pure practicality. They're an emotional purchase, and the brand needed a strong emotional platform to message from.
We landed on an idea the company's founders often preach: It's not the crystal that gives you any special powers...the power is already within you. The crystal just helps bring it out.
The brand platform lends itself to empowering messaging, which ties nicely into the founders' spiritual coaching businesses.
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The brand voice challenge was to have a more "woo" spiritual vibe, without alienating the masses. We called the voice "your down-to-earth guide to the universe."
From hard-to-find crystals to complete energy-shifting kits, The Blessed Crystal Co. products are the whispers in your ear that remind you where you came from—and what you’re capable of.
Book a call and we’ll plot the path to your unmistakable verbal identity.
